Description

What is Red Dress (MMIWG2S) Day?

May 5th every year is the National Day of Awareness of Missing and Murdered Indigenous Women and Girls (MMIWG2S) in Canada. Also known as Red Dress Day. On this day in a typical year, you might notice some red dresses hanging near a church, on campus, or from someone’s balcony, and you have probably wondered what it means.

This day began as “an aesthetic response to more than 1000 missing and murdered Aboriginal women in Canada” by Jaime Black (Métis). It started in 2010, and also includes Trans and Two-Spirit individuals who have gone missing or have been murdered. The red dresses act as a visual reminder all of the missing women, girls, and Two-Spirit people.

Artist Chantelle Trainor-Matties’  design is used on our MMIWG2S Red Shirt Campaign merchandise.

When asked to talk about her design she stated:

 

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Distribution Partners

If you are interested in being a Distribution Partner please create your account, then email us at customerservice@leadingedgepromo.ca include the name and email you used to make the account in your email. Once approved as a Distribution Partner we can change your account to be able to access the Distribution pricing for your purchases.

Please check our FAQ here for more information.

$2.50 from each MMIWG Red Shirt t-shirt sold goes to the Native Women’s Association of Canada

$1.25 Royalty goes to the Artist